What We Build Our Story Portfolio FAQ Contact Let's Talk
Custom AI-Powered Apps

We make your
dream app
come true.

Whatever your idea — towing platform, delivery app, AI tool, marketplace, booking system — we build it fast, we build it right, and we charge a fraction of what agencies charge. Tell us your dream. We'll handle the rest.

US Houston, Texas
JO Amman, Jordan
SA Saudi Arabia
Tell Us Your Idea See What We've Built
🚛
🔥 Current Project · Houston, TX
Towing Dispatch App
Real-time GPS · Driver dispatch · Payments
⚡ In Development
🛒
E-Commerce · Jordan
Grocery Delivery App
iOS + Android · Real-time tracking
✓ Live in Production
📦
Operations · Jordan
Warehouse Management
Barcode scanning · Live inventory
✓ Live in Production
💡
Your Industry
Whatever You're Dreaming Of
USA · Middle East · Anywhere
🛒 Sahel Grocery
·
📦 SOM Warehouse
·
🚛 TowPro Dispatch
·
🤖 AI Marketing Suite
· · ·
Built with Flutter · AI · Python
· · ·
Weeks, not months · 10× less cost
What We Build

If you can dream it,
we can build it

From mobile apps to AI tools, marketplaces to dispatch systems — we build custom software for any business, any industry, anywhere in the world.

📱

Mobile Apps

iOS and Android from a single Flutter codebase. Native performance, beautiful design, shipped in weeks. Delivery apps, dispatch systems, booking tools, marketplaces — any idea.

🤖

Custom AI Tools

AI assistants, content generators, chatbots, document processors, voice interfaces — built specifically for your business, trained on your data, priced for real businesses.

🚛

Dispatch & Fleet Apps

Real-time driver dispatch, GPS tracking, job assignment, and payment collection — for towing, logistics, delivery, field services, or any fleet-based business.

🛒

E-Commerce & Marketplaces

Full buying and selling platforms with payments, inventory, delivery tracking, and seller dashboards. We've run one ourselves — we know exactly what works.

📊

Dashboards & Analytics

Real-time business intelligence that turns your data into decisions — sales tracking, fleet monitoring, inventory alerts, customer behavior — built for operators.

⚙️

Operations & Internal Tools

Warehouse management, order fulfillment, HR workflows, approval systems — the internal tools that make your business run smoother every single day.

🏥

Booking & Appointment Apps

Healthcare, salons, restaurants, services — any business that takes appointments or reservations, we'll build a platform your customers actually love using.

🔗

Integrations & Automation

Connect your apps, automate your workflows — Stripe, Twilio, WhatsApp, QuickBooks, CRMs, ERPs — we wire it all together so you can focus on your business.

💡

Your Idea

Not on this list? Doesn't matter. Tell us what you're trying to solve — if it runs on a screen, we can build it. No idea is too big, too niche, or too unconventional.

Our Story

Operators who
became builders

Most app agencies have never run a real business. They build what you describe, charge you for the guesswork, and move on. We took a different path — we built real businesses first, then built the technology to run them.

We launched Sahel, a live grocery delivery service in Jordan. We're building a towing platform in Houston. We're expanding e-commerce into Saudi Arabia. Every tool we offer has been pressure-tested in real, operating businesses across three countries.

"We know what breaks at 2am. We know what your customers actually need. We build apps that work in the real world — because we live in it."

We use AI to build 10× faster than a traditional team — and pass those savings directly to you. The result: production-ready apps at prices that make sense for real businesses.

  • Jordan
    Launched Sahel Grocery Delivery
    Built the full customer app, driver app, and warehouse system from scratch — live today
  • Saudi Arabia
    Co-founded S-Commerce Startup
    Scaling the same platform into the Saudi market with new venture partners
  • 🔥 Houston, Texas
    Building a Towing App
    Real-time dispatch, GPS tracking, and payment collection for towing operators — in development now
  • Next
    Building for Your Business
    Whatever your idea, whatever your industry — we're ready to build it
Why Choose Us

Three things no agency
can replicate

01

We Think Like Owners

We don't just write code — we think about your business. We've managed real operations, handled real customers, and felt the pressure of a live product. That mindset shapes every decision we make. We catch problems before you do.

02

A Fraction of the Price

Traditional agencies charge $30,000–$150,000+ for what we deliver for a fraction of that. We use AI tools to move faster, build smarter, and eliminate the overhead that bloats agency invoices. You pay for the product, not the process.

03

AI-Powered Speed

Our entire development process is AI-accelerated. We ship in weeks where agencies take months. The products we build have AI at their core — smarter, faster, and more capable than anything a traditional team builds at this price point.

The Process

Simple, fast,
no surprises.

Three steps from idea to live app — we handle everything in between.

1

Tell Us Your Idea

A 30-minute call is all it takes. No spec, no pitch deck — just tell us the problem you're solving and who it's for. We'll ask the right questions.

2

We Design & Quote

Within 48 hours you get a fixed-price quote, a timeline, and a screen-by-screen breakdown of exactly what we'll build. No surprises, no scope creep.

3

We Build & Ship

We build in sprints and show you working screens every week. You test on your real device throughout. We ship when you're happy — not before.

Who We Are

Operators who
became builders

We're not a faceless agency. You always know who's building your product.

👨‍💼

Joey Alloush  /  شوقي علوش

CEO & Co-Founder · Sahel & Baseet

Founder of Sahel (grocery delivery, Jordan), co-founder of S-Commerce (Saudi Arabia), and builder of the TowPro dispatch platform (Houston, TX). Joey brings operator-first thinking to every product — he's lived the exact problems your app is trying to solve.

🇺🇸 🇯🇴 🇸🇦
⚙️

Engineering Team

Flutter · Python · AI

Senior mobile and backend engineers with deep experience in Flutter, Python, FastAPI, and AI integrations. Every engineer on your project has shipped production apps used by real customers.

🎨

Design Team

UI · UX · Product

Product designers who think in user flows first, pixels second. Every screen is designed for real users — warehouse workers on tablets, customers on phones, operators on dashboards.

Our Work

Built. Shipped. Running today.

Not mockups. Not wireframes. Real apps running in production across three countries — and one in development right now.

🔥 Current Project · Houston, Texas 🇺🇸

Towing Dispatch & Management App

A full towing platform being built for the Houston, TX market. Customers request a tow from their phone, drivers get real-time job dispatch with turn-by-turn navigation, and operators manage their entire fleet from a single dashboard. Payments collected in-app. Zero paperwork.

Flutter Real-Time GPS Driver Dispatch In-App Payments Fleet Dashboard Push Alerts iOS & Android Houston, TX
⚡ In Development — Launching Soon
SOS TOW
📍
🚛
🚛
Driver Mike en route · ETA 8 min
⏱
ETA
8 min
📍
Distance
2.3 mi
💰
Est. Cost
$85
Track My Driver →
⭐ Live Product · Amman, Jordan 🇯🇴

Sahel — Grocery Delivery App

A full-stack grocery delivery app in Flutter, serving real customers in Amman. Browse, order, pay, and track delivery in real-time — bilingual Arabic/English. Built from zero to live in weeks.

Flutter iOS & Android Real-Time Tracking Arabic RTL Payments Live in Jordan
Download the App
Sahel سهل
🔔
🥩
Meat
🥦
Veggies
🧀
Dairy
🍞
Bakery
Featured Today
🥩
Fresh Chicken Breast
JD 3.50 / kg
+
🥛
Organic Whole Milk
JD 1.20
+
View Cart · 3 items
Operations App · Jordan 🇯🇴

SOM — Warehouse Manager

The fulfillment engine behind Sahel. Warehouse teams scan barcodes, pick orders, and manage stock in real-time on Android tablets on the floor.

FlutterBarcode Scanner Real-Time OrdersInventoryAndroid
AI Tooling · Multi-market

AI Marketing & Content Suite

A Gemini-powered toolkit that auto-generates social posts, WhatsApp campaigns, ad copy, and blog articles in multiple languages — pulling real-time trending topics automatically.

Gemini AIGoogle Trends Auto ContentMeta AdsWhatsApp
Client Feedback

Built for real operators

What the people we've built for say about working with us.

★★★★★

"They delivered our full grocery app in under 6 weeks. Our competitors waited over a year with a traditional agency. The app is live, it works, and our customers love it."

🛒
Ahmad K.
Founder, Sahel Grocery · Jordan
★★★★★

"We came with a rough idea. Within two weeks we had a working prototype. Joey thinks like a founder, not a contractor — he challenged our assumptions and made the product better."

📦
Omar S.
Operations Director, SOM Warehouse · Saudi Arabia
★★★★★

"The AI Marketing Suite automated 80% of our content pipeline. We went from 3 posts a week to daily across 5 channels — with better quality. The ROI was visible within a month."

🤖
Sara M.
Marketing Lead · E-Commerce Brand, USA
Transparent Pricing

Agency quality.
Fraction of the price.

Traditional agencies carry enormous overhead — large teams, project managers, account managers, and technical debt baked into their rates. We use AI to move faster and leaner. You get a production-ready app without paying for all that fat.

Starter MVP
$5K–8K
One core workflow, shipped in 3–4 weeks
  • Single-role app (customer or operator)
  • Up to 5 core screens
  • Basic backend & database
  • iOS + Android (Flutter)
  • 30 days post-launch support
  • Full source code ownership
Get a Quote →
Full Platform
$10K–20K
Multi-role platform, shipped in 5–8 weeks
  • Customer app + Operator dashboard
  • Real-time features (GPS, push notifications)
  • Payment integration (Stripe / local gateways)
  • Admin web panel included
  • AI-powered features included
  • 60 days post-launch support
Get a Quote →
Enterprise / Custom
Custom
Complex systems, integrations & scale
  • Everything in Full Platform
  • 3rd-party integrations (ERP, CRM, etc.)
  • Multi-tenant / white-label ready
  • Dedicated project manager
  • Monthly retainer option available
  • SLA & priority support
Let's Talk →
Not sure which tier? Chat with us →
Cost Calculator

See what you'd actually save

Compare what a traditional agency charges vs. what we charge for the same app.

What are you building?
How many core features?

Traditional Agency

$40K–$80K
~5–8 months
vs

Easy & Simple

$10K–$20K
~4–6 weeks
75% less

You save approximately $45,000 and months of waiting

Get Your Real Quote →
Common Questions

Got questions?
We've got answers.

How long does it take to build my app?
+
Most projects ship in 3–8 weeks depending on complexity. A focused MVP (one core workflow) takes 2–3 weeks. A full multi-role platform takes 6–8 weeks. We'll give you a realistic timeline before any money changes hands.
What does it actually cost?
+
MVPs start at $5,000. Most full-featured apps run $10,000–$20,000. Complex multi-role platforms can run higher. We give you a fixed-price quote after our first call — no hourly billing, no scope creep surprises.
Do I own the code when it's done?
+
100%. You own everything — source code, design files, database schemas, all of it. We hand over full access on delivery. We're happy to sign an NDA before we even start talking.
What if I need changes after launch?
+
Every project includes 30–60 days of post-launch support at no extra cost. Bug fixes are always free. Feature additions after that are scoped as a new project or on a monthly retainer — whichever works for you.
I don't have a spec or technical background — is that okay?
+
That's actually our ideal client. You tell us the business problem you're trying to solve. We figure out what to build, how to build it, and how to make it work for your users. Bring your idea — we'll bring the roadmap.
Do you work with clients outside Jordan and Saudi Arabia?
+
Yes — we work with clients worldwide. We have active projects in the USA (Houston, TX) and have built for clients across the Middle East and beyond. Everything is handled remotely with async updates and regular video check-ins.
Let's Build Together

Got an idea?
Let's talk.

You don't need a spec, a pitch deck, or a technical background. Just tell us what you're trying to build. We'll tell you how we'd do it, what it costs, and how fast we can ship — straight talk from one operator to another.

WhatsApp · Jordan (+962) WhatsApp · Saudi Arabia (+966) Call · Houston, TX (+1 available) S.alloush@sahel25.com
✓ Opening WhatsApp — we'll reply within a few hours!
Easy & Simple logo
Joey Alloush
شوقي علوش
CEO & Founder
🇺🇸 Houston, TX+962 79 000 2599
🇯🇴 Jordan+962 79 000 2599
🇸🇦 Saudi Arabia+966 57 360 1814
EmailS.alloush@sahel25.com
Webabout.sahel25.com
Easy & Simple company logo
Scan to WhatsApp